For The Financial Institution
Cost-effectiveness: An in-store financial center can be opened for 1/5 the cost of a traditional brick & mortar branch.
New customer opportunities: An in-store financial center provides a lobby of 10,000 to 30,000 potential customers weekly.
Enhanced customer service: The in-store financial center is more convenient for customers since they are usually open 6-7 days a week with extended hours.
Increased marketing potential: The in-store financial center has more marketing potential with a captive audience.
An added business partnership: The in-store financial center receives an additional service-oriented partner, the retailer, to promote the financial institution.