Tennessee Valley Federal Credit Union
GROWTH OBJECTIVE: Tennessee Valley Federal Credit Union is the 5th largest credit union in Tennessee serving 13 counties in the Chattanooga markets. With over 123, 000 members, the credit union sought market opportunities to reach more consumers in the region with additional facilities.
FSI SOLUTION: Because of the long term relationship with Food City, FSI was able to offer two locations for the credit union's expansion. The in-store branch collaboration with this supermarket leader enables TVFCU to strategically serve members who live in between existing TVFCU branches. Management was motivated to be in an environment that will enable their team to engage people, start conversations, and interact with folks as they come in to shop. The credit union's new 502-square-foot branch features both in-person loan officers and a pair of Interactive Teller Machines connected to personal tellers who work out of the main downtown office.
- ITM Technology: ITMs allow for personal service for any type transaction freeing up the in-store staff allowing opportunities for sales interactions.
- Pod-Style Greeter Station: Multifunctional workstation provides a more flexible option for staff offering a personal interaction for the customer experience.
- Digital Signage: Oversized monitors throughout the branch feature a flexible marketing option for the credit union to promote their services or special offers.